Your furbaby deserves a diet as unique as they are
For loving Pawrents who want to learn how to create a science-backed, paw-sonalised nutrition plan from a PhD nutritionist, that keeps pets thriving, bellies happy, and zoomies flying for years to come.
For the Pawrents who don’t do average when it comes to their pets
You adore your furbaby. You’re not just a pet owner, you’re their parental figure, entertainer, chauffeur, therapist, chef and cheerleader rolled into one.
Their emotional wellbeing matters just as much as their physical health, and you’d do anything to give them the happiest, healthiest, longest life possible. (More years = more snuggles, belly rubs, and goofy little moments together).
You crave the peace of mind that comes from knowing you are doing everything in your power to make each and every year they get on this planet count.
As their Pawrent, you suspect that there is more you could be doing above and beyond the standard annual vet check (+ excessive toy and furniture budget) to influence both the quality and quantity of the time you have together.
The good news? There absolutely is. The best part? Being the proactive, protective Pawrent you want to be is actually way easier than you think.
What you feed your pet is the most important choice you’ll make for them, every. single. day.
Here’s the thing: in almost every consult I’ve ever had with a sick cat or dog, their symptoms could have been either fully or partially prevented with proper nutrition.
Not only is this devastating for the poor furbaby, but it’s a real blow to the dedicated Pawrent who ends up feeling guilty as hell, not to mention left with a bank account drained from sometimes totally unnecessary vet bills… especially as they were just doing what the “experts” told them was right.
It doesn’t have to be this way.
Nutrition is the foundation of pet health and wellbeing (I cannot stress this enough) and, as a Pawrent, you have full control over what happens in your pet’s bowl every single day.
The real challenge comes from dodging the masses of misinformation out there from “expert” blogs, influencers selling you something, or “biologically holistic” pet food brands who could win awards in unethical marketing.
Lucky for you (and your fur family), you’re in the right place to bite through the overwhelm.
Because the biggest factor in their forever health is you
Just like humans, your pet needs a diet designed specifically for their body, their breed, their quirks, so they can feel their best, shine their brightest, and live the longest, zoomiest life possible.
No one on planet earth is better placed to support them with this than you are. You know them better than anyone, and your intuition knows if something’s “off.”
So… what if you could block out all the noise, ditch the second-guessing, and know with confidence that every bite you feed your furbaby is fuelling health, happiness, and years of adventures together?
It’s time to stop feeling clueless, outsmart the pet food marketing BS, and finally give your pet the science-backed, paw-sonalised diet they truly deserve.
FREE DIET AUDIT & WORKBOOK
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Hi, I’m Dr Francis
And yes, I have a literal doctorate in animal nutrition. This is a judgement-free zone when it comes to what you feed your pet.
I’ve spent my entire career in animal nutrition, earning a Masters and PhD, working in zoos, rescue centres, and the pet food industry across four continents, formulating diets for just about every species you can imagine.
With a deep understanding of the science of pet wellbeing, I see through the BS and know the pet industry’s deepest, darkest secrets… Your tea is served. ☕️
Along the way to becoming a world-leading animal nutrition expert, I’ve:
Published 26 peer-reviewed scientific papers
Authored 5 chapters in nutrition textbooks
Presented at over 35 international conferences
But the thing that always got me most fired up? How incredibly misinformed and misguided the millions of caretakers/pawrents of domestic pets truly are when it comes to everyday nutrition, and the negative impact it has on the wellbeing of our furriest family members.
These are some of the most cherished animals in the world, living in homes where their existence truly matters. And yet, most people have no clue how to support their pets in having the healthiest, longest, and most fulfilling life possible.
Today, I’m on a mission to empower you, the loving Pawrent, with the simplified knowledge and tools you need for your furkid to thrive. Welcome to Fuelled Fur Life. 🐾
After decades in the pet nutrition industry, here’s the truth:
Nutrition is the single most powerful tool you control to protect your pet’s health, wellbeing and longevity. Period.
What you feed your pet is the most important decision you’ll make every single day of their life.
Pet food brands? Masters of smoke and mirrors. Most marketing teams should be ashamed.
Kibble isn’t the enemy. With the right tweaks, even “junk” can be turned into gold.
Both raw and cooked diets can be incredible, but only if they’re done right.
Nutrition science can be made simple, and just a little must-know information goes a loooong way towards enhancing pet lifespan.
And please, never take nutrition advice from someone who’s profiting off the food they’re selling you.
Importantly: Every belly is different. Personalisation is paw-ramount.
Whether you feed kibble, cooked or homemade raw, you’re in safe hands here. There is no wrong answer, only even better solutions to be uncovered together. Just decades of experience, a whole lot of science, and pure excitement to help you skyrocket your pet’s health and joy-span.
Let’s get you that confidence and crystal-clear clarity on what truly works for your pet, so you can spend less time worrying and more time tail wagging with your thriving furkid. 🐾
Feed them like their life depends on it -
because it does
Introducing The Longevity Furmula
The Longevity Furmula is a 1-on-1, tailor-made pet nutrition & wellbeing programme for dog and cat owners, pawrents, guardians, rescuers, or fosterers who are ready to take control of their pet’s health.
You’ll learn how to assess and optimize their diet yourself, cut through the pet food marketing BS, and make informed nutrition decisions with confidence that you’re doing everything possible to extend and enhance their life (boosting joy along the way).
In this 10-week, nutrition-nerd-approved programme, you’ll:
Master the fundamentals of pet wellbeing - physical, social, emotional, and environmental
Learn how to proactively spot signs of positive and negative health and wellbeing indicators
Discover exactly how to enhance wellbeing through nutrition (and how to know it’s working!)
Land the ideal nutrition mix for your pet(s) to reach their health & vitality goals
Build out a custom wellbeing tracker to support both current & future pet diet decisions so you can adapt your approach as your pet grows and always keep their diet optimized
Think of it as your step-by-step, ultra empowering roadmap to a longer, happier, healthier life for your furkid, without wasting money on unnecessary supplements, trendy foods, or jaw-dropping vet bills that never needed to exist in the first place.
Don’t just feed your pets! Fuel them for life.
When you invest in The Longevity Furmula, you’re unlocking so much more than nutrition knowledge.
You’ll walk away with the knowledge, skills, and tools you need to take ownership of enhancing your pet(s) quality of life from the inside out - today and in the future.
Your furkid(s) will benefit big-time from a lifetime of:
Paw-sonalised Plates
Science-backed diet plans, tailor-made for your pet, that actual work (no marketing fluff)
Happier Bodies and Minds
Think shinier coat, balanced moods, stronger muscles, and high-functioning tummies
Proactive Prevention
Saved from unnecessary aches and pains thanks to you, knowing how and when to tweak, evolve, and adapt what’s going inside their body based on specific and unique-to-them health indicators
Fewer Vet Visits
That means more time for cuddles, belly rubs and adventures (and a bigger treats and toys budget!)
Yes, learning new skills takes time. But do it once, do it right, and you’ll enjoy countless extra moments with your furkids - precious time together that is simply priceless.
A long, happy life begins at the bowl
Did someone say bowl goals?
Over 10 weeks we’ll work together to transform you into the Pawrent you’ve always wanted to be: confident, informed, and fully equipped to optimize your pet’s wellbeing from the inside out without feeling like you have yet another time-consuming to do in your already busy life.
This simple, sustainable, bite-sized Pawrent development programme is delivered across 3 key phases:
1/ Whole-Body Wellbeing
Everything you need to know (and nothing you don’t!) to master the five facets of pet wellbeing:
Behavioural Interactions
Environment
Physical Health
Nutrition
Mental Health
You’ll also learn how to spot which areas are underperforming and exactly how to address them by pinpointing nutrition levers and feeding routines to enhance behaviour, digestion, cognition, and overall wellbeing.
2/ Balancing the Bowl
After digesting the theory, it’s time to talk #bowlgoals.
By the end of this phase, you will:
Understand the pros and cons of different food types, and choose what works best for your pet, your lifestyle, and budget.
Learn to tailor the diet to their age, health, breed, and personal needs (meaning you’ll be fully equipped to handle their ever-changing needs throughout your furbaby’s life).
Seamlessly combine commercial foods, fresh ingredients, supplements, or home-cooked meals, optimised for your furkid’s every need (and tastebud)!
Now for the really fun part:
To ensure there’s zero guesswork or money wasted, you’ll get a private 90-minute workshop with Dr. Francis, where I will review your bowl goals in detail and ensure every adjustment is deliberate, measured, and assessed as being genuinely beneficial.
If your furbaby could understand that you were consulting with a world-leading expert on animal nutrition at this point in the programme all for the sake of their happy little tummy, I am sure they’d give you an extra head boop or two!
3/ Living Well
With Dr. Francis’s support, you’ll build out a simple, easy-to-use tool to reassess and fine-tune your pet’s wellbeing on an ongoing basis, typically every 6–12 months, keeping their diet optimized for the long term.
You’ll know how to introduce new ingredients, tweak feeding plans for picky eaters, and introduce lifestyle changes that actually work.
Best of all, the skills you learn here apply not just to your current pets, but to every future furry family member. No more relying on “pet gurus” or following conflicting advice online, you’ll have the confidence, knowledge, and strategies to do it yourself, every time. No one knows your fur baby like you do - let’s leverage that.
Simple, tailored nutrition for thriving bodies, shiny coats, and relaxed minds.
The science is clear on how to extend your pet’s life, and lucky for you, I’ve decoded it all
It’s time to ditch the guesswork, start feeding smarter, and give your furkid the longest, happiest life possible.
Pet Science, served fresh.
Bite-sized learning, fresh off the blog
Written by Dr Francis himself, and not AI (not images though)
Sniffing Out a Paw-sonalised Nutrition Consult?
For the time-poor pet pawrents seeking a one-shot, personalided consultation with Dr. Francis and an optimized, done-for-you diet plan for your beloved fur child, enquire below!
Wherever possible, I highly recommend the most dedicated pet pawrents invest in The Longevity Furmula where I distill decades of knowledge into a 10-week coaching programme that empowers you to take ownership of optimizing your pet(s) nutrition and wellbeing for now and in the future.
Learn it once, use it for life!
However, I understand some parents are time poor and prefer a one-shot, done for you solution.
Private consultations involve meeting online to fully understand your lifestyle, your pet’s current diet, and your pet wellbeing goals. From here, Dr. Francis will create an optimised diet plan for your pet at this moment in time, with any lifestyle and budget considerations taken fully into account. If your preference is home cooking, Dr. Francis will also provide you with a bespoke recipe.
